Thursday, September 26, 2013

The Secret Sauce

"Tell me your secret sauce" is something heard a lot in business. Most of the time, this is just another way of saying "show me how to be successful."  The funny part is, knowing the secret sauce and being successful are two totally different things.  

Below is the recipe for Coca-Cola from over 100 years ago. 

"Holy crap!" one might think. "The formula for one of the most addictive beverages on the planet?! We are gonna print money, right?" 

WRONG.  Its online and anyone can have it.

Having the secret sauce gets you nothing.  The question is: how are you going to execute and make it a success?

Sure, you are going to be able to make the exact same flavored brown bubbly beverage.  But how are you going to make that drink into a successful business?  Once you have the recipe, you need the cool logo, the stadium advertising, cool music in the commercials, a famous artist to paint people holding your product, super-models drinking it poolside, and friggin' Santa Clause! 

A successful business happens when you solve a problem and make people feel good -  all while marketing the hell out of it.  Those ingredients had more to do with making Coca-Cola what it is today than the perfect amount of vanilla and nutmeg.

Surprisingly, cocaine was in Coca-Cola until maybe I am totally wrong :)

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